This year marks 170 years since Sir Henry Cole created the world’s first Christmas card. As recently as 2011, the Royal Mail still took delivery of more than 700 million paper festive greetings.
Even so, for many of us, the physical card has had its day, not least since postage charges went up in 2012. Writing and sending cardboard messages is also time-a consuming as well as a costly business.
But, these days, the great modern designs of corporate e cards make them every bit as sincere and pleasurable to receive as their paper-based counterparts.
These missives also give out a very credible green message to clients, suppliers and other stakeholders in your business. And you can build on this sustainable branding by choose to donate the money you’ve saved on “real” Christmas cards.
But you have to ensure you maximise the creative potential of your digital replacements.
Part of that means getting the corporate personality of your message spot on so that it cuts through inboxes which are already groaning with business messages.
Every word you put out should resonate with your target audience, whether you decide to go for a fun, light-hearted message, or be more serious and mention the money you’ve saved and the good cause you are giving it to, or anything else.
Retailers may choose to tie their greeting in with their seasonal advertising campaign.
The good news is that, thanks to the amazing technical wizardry of Christmas ecards for business, you’re no longer confined to deciding between baubles or robins for this year’s festivities. The scope for creativity and delivery a meaningful communication is almost endless.
But don’t underestimate the importance of putting some careful thought into whatever you send. Otherwise your corporate e-card could become as dormant as its paper equivalent.
And, while Christmas may still seem a long way off, it’s not too early to start thinking about the image you want to convey next festive season.
What eCO2 Greetings Offers
We’re specialists in corporate Christmas e cards – unlike most of our competitors. So we can offer great insider industry expertise than just about anyone else, and assure you of our fullest attention at all times from our highly committed and knowledgeable support team.
Choose from dozens of professional designs, optional music tracks and around 40 background pages. You can also include your company’s branding, links to your website, other contact details if you like, and one or several signatures can be uploaded. We can make your greeting look as if an actual card has been passed around the office.
Another benefit we offer is an e greeting of up to four pages – try doing that with a cardboard card! (However, what we offer will feel like a real card with “turning” pages.)
Not only that but we’ll plant at least 10 trees on behalf of your organisation, while also giving you the option to choose to plant more if that’s what you decide to do.