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Getting Your Corporate Message Spot On

A corporate message has to make you stand out from the competition and targets your core audience.

In short, your corporate message says who you are, what you are selling and what makes you different from your competitors. It can include anything from your company name, tagline, website, advertising and signage – just to mention a few.

Are you communicating the right message? Is your message connecting with the right audience that will lead to a sale? There are many areas to get right, which is why you need to spend time crafting your message and marketing strategy, including language and tone.

We’ve put together some key points that will help you nail your corporate message and get your marketing strategy spot on…

Who are you?

To get started with your corporate message and strategy, you need to know who you are and what makes you unique. Customers like to purchase from brands that align with them.

Your corporate marketing strategy, and message, should include a plan or statement of how you stand out from your competitors. You need to know your unique value – a unique selling point – and communicate that with your corporate message.

To help you find your corporate message, ask yourself these questions:

  • How are you different from your competitors?
  • What makes you unique?
  • Who is your target audience?
  • What kind of messaging will relate to your target audience?
  • What matters most to your audience?
  • What are your goals?
  • What are your company values?
  • This is a big one: why does or should your audience care?

Learn more about our eco values and eCards

If you aren’t sure what makes you unique among the market, do a competitive analysis and look for the gaps in your competitor’s marketing strategy. Look for what you offer and they don’t so you can figure out what makes your brand special. Then, your message becomes clear.

Know your Audience

Now that you have a better idea of what you offer and who you are, you need to understand who your audience is. They are at the centre of your corporate marketing strategy.

You need to understand your target audience so you can deliver what they want and communicate effectively, otherwise, you won’t get the sales you want. Create persona guides for your customers that represent who they are and their goals to help you find alignment between your brand and your consumers.

Learn more about eco-friendly communication with our eCards

Research your audience as much as you can because it’ll be harder for you to come up with corporate marketing objectives if you don’t understand them. Once you have a clear understanding of your audience, you can figure out what your goals are.

One way to get to know your audience is to get them involved in the process, such as sending satisfaction surveys. This will help you learn more about your audience as well as what they like or dislike about your product. Then, you can market your product to be different from your competitors.

Make a Company Document

Once you’ve figured out who you are as a company and understand your audience, bring this information together in a document that explains what your corporate message is, what makes you unique, and values that are core to your brand.

Then, you can work out how your corporate message relates to your buyer persona by recognising the patterns and what you and your customers have in common. This will then become the cornerstone on how you’ll make decisions relating to on-brand messaging. Knowing what your audience cares about and how it aligns with your business values can then create marketing opportunities.

This document can then be shared among staff and new employees as a resource for all future corporate marketing and communication decisions.

Be Social

Social media is one of the main channels you can utilise to communicate with your audience and get your message out there quicker.

With marketing having to be mobile-first and the majority of us on one social media platform, you need to have a strong social media presence as a part of your corporate marketing strategy. It allows people to get to know you as a brand and hear your message. Furthermore, social media can help strengthen your relationships with your customers by understanding their needs and answering questions through communication.

Get Blogging

If you want to establish trust with your audience and start building a base where you can introduce ideas, studies and improve your market, creating a blog is the best way to do this.

With a blog, you can provide helpful educational content for your audience, whether they are interviews or tips from your departments. Doing this will help you create a brand identity and spread a corporate message that’s authoritative in your industry sector. You must consider the language in a blog – base it on your customer research as this will help people connect with your brand and buy into your message.

What eCo2 Greetings Offers

Choose from dozens of professional designs, optional music tracks and around background pages. You can also include your company’s branding, links to your website, contact details, and several signatures can be uploaded. We can make your greeting look as if an actual card has been passed around the office.

Not only that but we’ll plant at least 10 trees on behalf of your organisation, while also giving you the option to choose to plant more if that’s what you decide to do.

Learn more about festive eCards with eCo2 Greetings and how to reduce your environmental impact.

Learn more about what you can do to protect the environment and reduce your carbon footprint with our eCo2 Greetings blog.

Contact us today to discover how we can help your business.

Clients who trust us:

Air Canada