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Why send ecards instead of a traditional paper cards this Christmas
Christmas ecards are becoming more and more popular, whether you want to connect with clients or friends and family.
If you are still sending paper cards, then you might like to consider the many advantages that have put business ecards out in front for celebrating Christmas. Before you call the printer or rush to the nearest shop, consider how an ecard can deliver festive cheer.
From being more cost-effective to environmentally friendly, ecards give you the opportunity to have an increased relationship with the recipient. Clients, customers, employees and investors – each can receive a personalised ecard, unlike traditional paper cards.
Read on to find out eCo2 Greetings’ reasons why you should send an ecard instead of a paper Christmas card this year…
Personalisation
It’s not what you say but how you say it and this is never more true than with an ecard – it’s how you make your recipient feel.
Personalisation is the biggest advantage of ecards over paper alternatives. Personalising the ecard to fit each recipient will allow you to take your relationships to another level. You have a great opportunity to connect with an ecard. Clients respond much more to a personal touch – it can build a stronger relationship.
Read more: What to Write in a Business Christmas Card
The options are endless when it comes to adding a personal touch to ecards. Most of us have our busiest time over the holidays and will appreciate a personal message of support. You could add unique photos of your employees or office and a great personal message, depending on who the card is being sent to.
Read more: Best Ways for Businesses to Communicate with Customers
Ensuring a client knows that this message is just for them, that’s when it says something special about your relationship. Personalisation makes clients feel loved, so this is where targeting comes into play. Use your mailing list to make sure you understand your clients and ensure your relevancy to their interests.
The same can all be said for your employees when you send them a festive message. It’s why ecards are much more than your average Christmas card.
Kinder to the Environment
We all have an obligation to reduce our carbon footprint and ecards are part of the solution for going greener.
When you factor in the ecological cost of making and printing the card as well as the petrol used in having it delivered, then there is no real competition. Holiday ecards for businesses are far more eco-friendly than hard copy paper cards. Green businesses have an edge over non-green businesses as being environmentally responsible is essential for brand image.
Read more: The Carbon Footprint of Email vs Postal Mail
Using ecards helps to prevent deforestation. You might not think that choosing e-cards will make much of a difference but every little helps and if over time more and more people switch to electronic versions, then it really will make a big difference.
Ecards not only shows your company is embracing change but is environmentally and ethically responsible. Ecards ensure your clients are aware of how seriously you take reducing your carbon footprint. It is probably the most obvious advantage of sending out e-Christmas cards. This is becoming more attractive to customers, so, you can’t go wrong!
Learn more about our eco-friendly mission
eCo2 Greetings will donate 10 trees to amazing projects all over the world every ecard sold to trees and forests.
They Save Time
If you work in a large company with lots of customers or clients, then it can be incredibly time-consuming having to write a stack of Christmas cards by hand.
Read more: The Best Eco Christmas Markets to Visit This Festive Season
You no doubt have much more pressing matters to attend to before you finish for Christmas. So, using ecards can save you a considerable amount of time. Instead of having to write out card after card, you can send them all out at once with a few clicks of a button. Even better, though, you can still ensure they’re personalised with unique messages.
People are more likely to use their PC and smartphone to buy or send a card. In fact, people are more likely now to create a personalised ecard to send to their friends and family than go to a shop and buy a card. Christmas ecards are the modern solution to sending out those all-important season’s greetings for businesses.
Learn more about our incredible eCards – Premium and for Christmas
Even if you forgot to send your holiday greeting, you can still do it at the last minute because ecards are sent within minutes – it’s easy. All you need to do is complete your layout and message before you press the send button. You’ll save time and prevent any potential damage to your relationship with a customer.
Cost-Effective for Businesses
Christmas can be excessive. Whether it’s gifts, visits or meals out, budgeting can be very useful over the festive period.
If you send out paper cards, then you will be aware of the cost and the time needed to sign them. If you are branding your cards, you will need to send them to a printer and proof them prior to press. That’s before arranging staff to sit down and get them ready for posting, pay for delivery and sending. It’s all a bit much.
Discover our Christmas games, perfect for breaking up the working week in December
Ecards allow for a quicker and cost-effective route. It’s one simple online process that takes no time at all. Christmas ecards for business can be designed well in advance. They can also be changed right up until the date of sending, cost less, and don’t take up staff hours. They’re a richer experience and ensure you’re keeping up with modern communication.
Learn more about festive eCards with eCo2 Greetings and how to reduce your environmental impact.
Learn more about what you can do to protect the environment and reduce your carbon footprint with our eCo2 Greetings blog.
